We run tailored marketing academy training courses and workshops for everyone eg marketers, call centre staff, engineers, IT. In the age of the social business, marketing is a business discipline, not a function, and everyone should be educated in its concepts. The marketing department is there to run the company’s ‘social business’ programmes (not just the sales promotion campaigns) and ensure everyone has the knowledge to make customer value decisions.
Our courses are run internally to your organization and are designed for effective learning. We combine the output from our action research programme with your particular market dynamics, value proposition and issues, so that new skills are learnt. The courses can be run at different levels for staff with differing marketing skills eg a basic course in customer insight for everyone to understand its use, and a specialist version for the customer insight team to develop analyst skills.
Examples of our courses include:
- Building Effective Customer Value Propositions
- Engaging Customers throughout the Customer Journey
- Knowledge is Power – Creating Customer Insight Across the Organization
No time for a course? If you need to get a project team briefed to tackle a specific issue eg create a better staff engagement to serve customers, we can facilitate an educative workshop. This will first explore the concept you are looking at; then use new marketing thinking to generate ideas to achieve your objectives.