We can extract actionable insight from you current customer research, data, and information, using triangulated secondary research methods. Too many organizations commission expensive study after study, little realizing the knowledge they already have; if they knew how to put it together. This is especially effective, as we can validate against our own action research programme. If needs be we can fill in gaps with exploratory qualitative primary research, particularly executive depth interviews, collaborative co-creating groups and customer narrative research.
Much insight is collected, but little is distilled down to staff and less still is used to good purpose, we can advise on how to get research flowing into information and knowledge channels around the organizations, so that it can be used by all decision makers. We are also able to turn research into informative white papers and reports for internal or external use.