White Papers & Articles On Behalf Of Clients

We write white papers and help in the use of narrative (story) in business today to communicate ideas, explain ‘how to’ business practices and give examples of case studies. Our white papers and articles are excellent sales and public relations collateral for your company. We also turn the writing into podcasts and webinars, and can write a weekly blog based on interesting nuggets of information. Our aim is to break away from the stiff, jargon ridden writing so prevalent today and write something fresh and creative - so that it will be read and enjoyed. Please ask us for a copy of our white paper package.

Recent Client Assignments

• We have researched and written several white papers for software companies on CRM issues - these always include primary research to obtain tailored insights for the company. Some have been turned into podcasts, and all have been well received and generated new business.

• We have ghost written a series of articles for a client who wanted to build a thought-leadership reputation in marketing. In these cases we like to interview the potential author to get their tone of voice, personality and ideas into the article.

• We have been commissioned to write a number of chapters for books and journals on marketing. We can switch styles from the academic, to the basic.