Marketing Research & Business Analysis
As analysts we are experts in designing and running research programmes to create actionable insights into your markets and customers’ needs, attitudes and behaviour. We work under Market Research Society rules, to ensure you speak to the right people, in the right way, about the right topic. Too many organizations conduct ‘unenlightening’ research that at worst gives them false information. Even the quickest study is an art with it roots in good science. Our particular expertise is in qualitative research, especially in depth interviews with executives, and collaborative co-creation groups.
Recent Client Assignments
A strategic quantitative and qualitative research study with a range of stakeholders, to help position a software company in the customer experience market. The company had never undertaken such a study before and found the results very enlightening. We subsequently used the results to train the sales force in business development with different customers.
- We have run several customer research projects for professional service organizations to guide service development. These frequently involve executive interviews. We have never come away yet from such an interview without the executive in question thanking us for helping them think about their own actions. So in essence the research interview reflected back well on the commissioning company.
- One client had spent several years collecting research at various times and in various ways on a new product. However, every study had used different descriptive data, bases and had conflicting results. So a great deal of money had been spent with little real insight. We collated all the results and product performance data together to produce a ‘cohesive story’, which the product team could then brief the rest of the organization about. The ‘brand book’ was then used to guide strategy, make business cases for further development and challenge certain product myths that had grown up.
