Marketing & Stakeholder Strategies

We can support the development of your marketing and stakeholder strategies through research, consultancy, facilitated workshops, and coaching. We base our work on the ‘value chain’ method of strategy development, which takes you from understanding value, through choosing, designing, creating and ensuring value. At each stage we can help you employ the techniques that will make you strategy a success.

Recent Client Assignments

• A utility wanted to a rewrite its marketing strategy to convince the Board that in a changing market they needed to focus on different services and customer experience in order to gain competitive advantage. We helped them with the market research, positioning and drafting of the strategy. A key part of the assignment was coaching their staff as we went along in marketing strategy development.
• An international bank wanted to refocus its staff experience strategy, in order to support their marketing strategy. We helped them translate their strategic imperatives into a new experience for staff. We all soon realized that ‘wellbeing was a very important element of the staff experience, and we helped the team pin down what that meant and how to implement it.
• A national company in the entertainment industry wanted to write a 5 year marketing strategy based on the results of a 2 year pilot. We helped the team pull together all the pilot information, make the business case for the chosen direction, and design new customer journeys.