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Coaching

We coach mangers in marketing and business techniques in order to help them with current work and assignments. So many managers are busy delivering results that they don’t have time to read about and update themselves on developing business techniques; particularly where the use of technology is involved. As analysts, knowing about the application of new techniques is our job and therefore we can act as ‘guides’ to the busy manager, distilling vital information straight into everyday practice.

Analyst Briefing Coaching

As an ex Gartner Analyst and Research Director, Jennifer Kirkby offers IT companies and service providers training in analyst briefings. Do you know how briefing an analyst is different to a media interview with a journalist? What information does the analyst need, how do they operate, and what will they be looking for in evaluating your company? We can offer one of telephone coaching sessions with a feedback report, or a series of coaching sessions both on the telephone and face to face for your senior managers.

Recent Client Assignments

  • hongkong3We undertook a course of marketing coaching for a range of company executives in a large UK company to inspire market thinking for a new strategy. Coaching involved one to one sessions in ‘inspiring’ venues, working on a particular ‘problem of the week’.
  • A newly appointed ‘customer experience programme manager’ used our services to coach him in both programme management techniques and the scoping of his programme. This was done both face to face and as a constant ‘on tap’ phone service.
  • A CRM manager needed to reposition his department in a large media company. We coached him in ways he could use the knowledge and services in his department to build up his credibility with other areas.
  • A newly appointed head of operations at a software company needed to learn how to build relationships with analysts to achieve his objectives of expansion into EMEA. He had formerly been sales director, and had to break the habit of ’selling’ so that he could engage with this valuable ‘word of mouth’ channel. In the same week he did both a series of media interviews, and an analyst interview with us, so that he understood the difference.