What Customers Want

The Customers’ Benchmark – Used cleverly The Customers’ Benchmark can act as the design template for customer propositions, for within the seven factors lie the drivers and inhibitors of purchase decisions and customer loyalty

You have permission to talk to my wife – Marriage vows are a deeply emotional commitment to care, share and endow our partners with all worldly goods. So it can come as quite a shock when call centre agents impertinently imply we are defrauding our nearest and dearest. Welcome to the world of the 1998 Data Protection Act (DPA).