Relationship Marketing – Strategy and Implementation

jainsmall.jpgMarketing is Change Management– So many companies struggle to twizzle people back towards a ‘relentless focus on the customer’. How can current techniques of change management and internal marketing help improve the customer experience?

Learning to Manage Customers– To gain the right skills for customer management,  organizations need to examine their marketing practices from first principles,  CRM is an evolution of the marketing discipline – the management practice designed to align company resources with customer requirements in order to achieve optimum return.