Customer Engagement – AKA Social CRM

fishsmall.jpgThe Year of the Customer Community – Social network technologies are starting to hit the collective conscience at the same time as other trends point to a ‘second coming’ for customer communities. An evaluation of the costs and benefits of a customer community should be on the cards – but beware they are not for everyone. (paper from 2005!)

The Social Life of Business – Every company should build responses to relevant ‘socio-political’ trends into their customer value propositions as a matter of good business.

In My View – CSR – Thought provoking comments on a topic by people who have a passion for it. In this paper we look at the emergence of Corporate Social Responsibility as a driving force in modern business.