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Welcome to Mutual Marketing!

We deliver business performance enhancement, by improving your customer engagement insight, capabilities and skills.

Drawing on both our ‘leading ideas’ research programme, and capability analysis tools, we  help you create mutual customer value,  in the  emerging, social business world.  Want to experiment with a co-creative customer programme?  Turn your customer insight team into high value business advisors?  Have an open space workshop to design a distinctive customer experience?  We provide the insight to inspire your customer thinking, strategy and delivery.  We call it,  ’scaling up the values of the old corner shop’.

July 12, 2010   Comments Off

Contact Us

General Enquiries - info(at)mutualmarketing(dot)co(dot)uk

Jennifer Kirkby
Managing Director
2 The Sycamores, Guiseley, Leeds, West Yorkshire, UK, LS20 9EN
+44 (0)1943 878046 -

jennifer(dot)kirkby(at)mutualmarketing(dot)co(dot)uk

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June 9, 2007   No Comments

The Benefits of Mutual Marketing

  • Independence from company or political bias.
  • Our expertise, network and reputation in customer relationship marketing and social responsibility.
  • Work based on our ongoing research programme into good and leading edge practices eg customer metrics.
  • A mutual, inclusive approach designed for maximum involvement, innovation and learning.
  • A cross discipline, big picture view - from brand management to process design and IT architecture.

mutual learning

what is marketingthe oval at leeds

May 11, 2007   No Comments

Our Services

Our services inspire new social business thinking in your employees, and give them the skills to be business analysts.  Too much money is wasted on training and conferences because nothing gets actioned, too many organizations are awash with information but have a dearth of working knowledge.  We both impart the business knowledge from research,  and embed the insight skills. Specifically we:-
post-it-notes-section
Support the development of marketing and stakeholder strategies to maintain organizational goals. Read on …
round table pictures Design and run research programmes to create actionable insights into … read on hongkong3

Coach mangers in marketing and business techniques… read on

discus
Run academy marketing and insight training events and courses for everyone  … read on here
facilitation 4a Facilitate
interactive workshops, user group collaborative sessions, and public sector consultations, to … read on here
the interactive and direct marketing guide
Write white papers
and help in the use of narrative (story) in business today, to… read more here
SA in conversation
Help design collaborative techniques and processes eg … find out here

May 1, 2007   No Comments