Mutual Marketing is a mutual organization where we blend our cross-functional business research and skills into unified business practices that help our clients.

Jennifer Kirkby specialises in market insight, marketing strategy, using narrative in cultural change, and customer communities.  She is well known as a leading analyst in customer relationship practices, advising Fortune 500 companies.  She is asked to speak at international marketing events, is Consulting Editor for MyCustomer, international advisor for Greater China CRM, authors numerous articles, papers and chapters, and runs a family history community.  She was previously Research Director for Gartner, and advised the UK Government’s modernisation programme. Linkedin profile.

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David Firth specialises in organizational change, stakeholder engagement and using narrative in cultural change.  He has enormous experience with international companies in solving complex, intractable problems where previous interventions have brought limited or temporary progress, and in difficult relationships.  He is a leading speaker on progressive organizational development, and has written 8 business books on the subject including ‘Corporate Voodoo’ and ‘Smart Things to Know about Change’. His new book, ‘Human 2.0: The Upgrade is Available’, is out in 2008. Educated at Oxford University he has run his own consultancy for many years, after a period of being an International Theatre Director .

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Annette Ashton-Redlin specialises in marketing research, customer insight, and consumer psychology and motivation.   She is a very well regarded  international marketing research director who has run a number of ground breaking studies to guide business strategy for companies such as Johnson & Johnson, The International Wool Secretariat and UK Financial Organizations.  Educated at the University of St Andrews, she has a wealth of experience supporting community organizations, and independent schools.

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Alison Zakers specialises in business design, systems thinking, customer service and operationalising customer experience.  She is a highly creative business analyst who has designed successful operations for many international companies.  She has extensive training and executive coaching experience,  authors many educational pieces, researches the use of thinking methods in business, and runs an art community.  She was previously a consultant with Accenture and has an MBA from Cranfield.  Linkedin profile.

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Frances Wells specialise in corporate social responsibility, creating sustainable communities with public/private collaboration, and stakeholder engagement. She is a very well regarded facilitator and events manager who has successfully led many high profile consultations for public and private organizations.   She collaborates with top thinkers in sustainability, is a feisty member of local community groups and exhibits her artwork   She was previously senior manager for a daringly ambitious charity promoting sustainability on a big scale.