Our Parents Have Always Been Green

Great article by Alice Thomson in the Daily Telegraph this week on the fact that our parents, of WW II generation, have always had a green tinge; although they would be the last to say so.

But how has this passed down the generations? (Looking at generational influences in customer behaviour is both fascinating and important.) I, like my mother, religiously save left-overs; my fridge is full of them, and my husband constantly throws out mould covered pots, whose contents I can no longer identify! So although I’ve learnt a behaviour, I haven’t quite got the same ethos as my mother who once a week cooks up her bubble and squeak.

In her article Alice quotes her children going to school chanting “recycle, regenerate, rebuild” - all well and good, but are we teaching our children to chant mantras, or are we teaching them to think about what they do?